Roadmaps are useless, but roadmapping is essential

Roadmappin’

Let me tell you a story. It’s one that I’m not proud of but if it hadn’t happened, I wouldn’t have learned a very valuable lesson.

Spoiler alert: you may never build roadmaps the same way again.

I’d been on the job for two months. I was brought in to lead the Product and Technology Departments of a medium-sized company. It was a big job, but I felt…